Affinity International was founded by two remarkably successful and high-profile real estate professionals; Samuel Strauch, president and Alexander Sherman, vice president. With combined sales, both Strauch and Sherman decided to merge their collective experience to form Affinity.

The backgrounds of Affinity's principals are diverse, but they fit together perfectly. In addition to real estate, Strauch has a background in finance as a financial analyst before joining his family's real estate firm in Miami. Sherman's corporate marketing and business background complements his extensive real estate experience managing his own company, which was responsible for sales of various projects in Florida. Together, this top team of professionals is making an indelible mark in the real estate market by creating a synergy which has positioned them at the top of their game.